Primary Brandmark

The University of Maryland Eastern Shore brandmark is the defining asset of the UMES brand. Infused with strength and forward movement, the UMES brandmark captures the school’s strong spirit and sense of opportunity. The brandmark is the primary choice for all UMES branding and must be included on all University materials. All elements of the brandmark must remain intact and may not be modified, removed, or altered in any way. “HBCU” and “1886” must remain in the logo at all times.

To ensure that our logo properly stands out, we surround it with plenty of clear space—open area with no other text, images, or graphics in it.

Here you can see how much clear space should be used around the primary logo. To approximate the amount of clear space, visualize the “U” in University and leave at least that much room on all sides.

To ensure legibility and visual impact, the logo must always appear at a consistent and appropriate size. The minimum size for print and digital applications should never be smaller than 1-3/8” or 413px wide. For larger formats or signage, scale the logo proportionally while maintaining clarity and brand presence.