Advertising & Specialty Usages

All advertising – brochures, display ads, signage, etc. – must be approved through the UMES Strategic Communications & Marketing department.

Certain design elements, such as cropping the hawk icon and using “wing art,” should be used sparingly and limited to significant advertising campaigns.

All specialty usages, including hawk icon cropping and wing art, must be approved through the UMES Strategic Communications & Marketing department to ensure consistency and quality.

Examples of hawk cropping and wing art are below.