UMES Visual Identity Program

The visual identity, or logo, of an institution reflects the quality of its products or services and represents the reputation and values for which an institution stands.

Our logo is our brand, and our brand is academic excellence.

As part of our ongoing strategy to accelerate learning, inquiry and engagement and to pursue public and private support of the University’s many programs, we introduce the University’s first-ever Visual Identity Program.

The UMES Visual Identity Program not only introduces a new academic logo that is demonstrative of our commitment to the continued pursuit of academic excellence, but it also provides guidance for consistent application of the University’s logos, colors, mascot and seal throughout the entire campus community.

UMES Approved Logos to Download  
Please refer to the following list of approved UMES logos free for use with your letterheads, out-going and internal correspondence, and any other media bearing the University of Maryland Eastern Shore identity. 
Logo Title Image
(Click to Download) 
Color Rotunda 
Color Full Initials 
Color Long Univ Name 
Color Full Long Univ Name w-Gray Rotunda 
Color Full Long Univ Name w-One Color 
Black Rotunda 
Black Full Initials 
Black Initials 
Black Long Univ Name 
Black Full Long Univ Name 
UMES Seal 300 DPI 
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