UMES Visual identity Program
The visual identity, or logo, of an institution reflects the quality of its products or services and represents the reputation and values for which an institution stands.
Our logo is our brand, and our brand is academic excellence.
As part of our ongoing strategy to accelerate learning, inquiry and engagement and to pursue public and private support of the University’s many programs, we introduce the University’s first-ever Visual Identity Program.
The UMES Visual Identity Program not only introduces a new academic logo that is demonstrative of our commitment to the continued pursuit of academic excellence, but it also provides guidance for consistent application of the University’s logos, colors, mascot and seal throughout the entire campus community.