UMES Visual Identity Program

The visual identity, or logo, of an institution reflects the quality of its products or services and represents the reputation and values for which an institution stands.

Our logo is our brand, and our brand is academic excellence. We are one university, therefore we use one mark across the institution.

As part of our ongoing strategy to accelerate learning, inquiry and engagement and to pursue public and private support of the University’s many programs, we introduce the University’s Visual Identity Program.

All assets are available inside a UMES Google Drive for use by any school, department or office.

The UMES Visual Identity Program provides guidance for consistent application of the University’s logo, colors, and mascot throughout the entire campus community.

Please contact the University Marketing Department for additional questions or concerns 410-651-8070.