{"id":13592,"date":"2022-09-01T13:00:21","date_gmt":"2022-09-01T17:00:21","guid":{"rendered":"https:\/\/wwwcp.umes.edu\/pr\/?p=13592"},"modified":"2022-09-02T09:32:56","modified_gmt":"2022-09-02T13:32:56","slug":"umes-unveils-new-logo-tagline-as-part-of-institutional-rebrand","status":"publish","type":"post","link":"https:\/\/wwwcp.umes.edu\/pr\/umes-unveils-new-logo-tagline-as-part-of-institutional-rebrand\/","title":{"rendered":"UMES unveils new logo, tagline as part of institutional rebrand"},"content":{"rendered":"\n
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The new University of Maryland Eastern Shore logo graces the on-campus water tower. The rebranding went into place on July 1. (Photo: Courtesy of Southern Corrosion, Inc.)<\/figcaption><\/figure><\/div>\n\n\n\n

Look! Up in the sky! It\u2019s a bird! It\u2019s a plane! No \u2026, it\u2019s definitely a bird.<\/p>\n\n\n\n

But it\u2019s not just any bird, it\u2019s the newly adopted logo of the University of Maryland Eastern Shore that graces the institution\u2019s water tower.<\/p>\n\n\n\n

The recent placement of the new emblem is part of a wide-ranging rebranding effort the university is undertaking. The rollout began July 1.<\/p>\n\n\n\n

The new redesign, which was created by Baltimore-based TBC, Inc., features the hawk soaring upward in its trademark maroon and gray.<\/p>\n\n\n\n

The impetus behind the design was simple: to establish a singular identity and to laud UMES\u2019s status as a Historically Black College and University, while also distinguishing itself from competitors.<\/p>\n\n\n\n

\u201cSince I\u2019ve been here, we\u2019ve had about 12 logos all around the campus and in different formats,\u201d UMES President Heidi M. Anderson<\/strong> said. \u201c\u2026One of the things that always bothered me (was) we are a proud HBCU, and when I go places with that \u2018M\u2019 (logo), people didn\u2019t know where I was from.\u201d<\/p>\n\n\n\n

As part of the rebranding effort, Anderson had some principles mandated: the university\u2019s colors and mascot must remain the same while adding an increased emphasis on its HBCU legacy.<\/p>\n\n\n\n

\u201cWe did extensive research before making changes to the logo for the rebrand and the one thing all constituencies felt connected to was the hawk,\u201d UMES Associate Vice President and Director of Marketing & External Relations Alissa Carr,<\/strong> said. \u201cThe hawk really resonated with everyone.<\/p>\n\n\n\n

\u201cWe also discovered many students and prospective students and parents had no idea UMES was an HBCU, so it was important to incorporate that as well as the fact that we have been here since 1886, long before many of our sister (University System of Maryland) universities.\u201d<\/p>\n\n\n\n

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This billboard featuring the University of Maryland Eastern Shore’s new logo is part of a marketing and rebranding initiative that went into place on July 1.<\/figcaption><\/figure><\/div>\n\n\n\n

The complete updating of on-campus signage will take time due to supply chain issues, Anderson said.<\/p>\n\n\n\n

In addition to the updated insignia, a new tagline, \u2018Soar Above and Beyond,\u2019 was unveiled.<\/p>\n\n\n\n

Anderson said while UMES\u2019s original motto, Facta Non Verba<\/a>, remains intact, this tagline is something that epitomizes what she observes as she traverses the campus every day.<\/p>\n\n\n\n

\u201cTo watch a hawk so majestically soar and he goes higher and higher, that\u2019s what we\u2019re doing too,\u201d she said. \u201c(That\u2019s) in everything we do. We\u2019re excelling higher and higher. Higher quality, higher goals, higher enrollment.\u201d<\/p>\n\n\n\n

The university expects the rollout to be complete by Homecoming in November.<\/p>\n","protected":false},"excerpt":{"rendered":"

Look! Up in the sky! It\u2019s a bird! It\u2019s a plane! No \u2026, it\u2019s definitely a bird. But it\u2019s not just any bird, it\u2019s the newly adopted logo of the University of Maryland Eastern Shore that graces the institution\u2019s water tower. The recent placement of the new emblem is part of a wide-ranging rebranding effort…Read more UMES unveils new logo, tagline as part of institutional rebrand<\/span><\/a><\/span><\/p>\n","protected":false},"author":1559,"featured_media":13637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","wds_primary_category":0,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-13592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/wwwcp.umes.edu\/pr\/wp-json\/wp\/v2\/posts\/13592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wwwcp.umes.edu\/pr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wwwcp.umes.edu\/pr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/pr\/wp-json\/wp\/v2\/users\/1559"}],"replies":[{"embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/pr\/wp-json\/wp\/v2\/comments?post=13592"}],"version-history":[{"count":0,"href":"https:\/\/wwwcp.umes.edu\/pr\/wp-json\/wp\/v2\/posts\/13592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/pr\/wp-json\/wp\/v2\/media\/13637"}],"wp:attachment":[{"href":"https:\/\/wwwcp.umes.edu\/pr\/wp-json\/wp\/v2\/media?parent=13592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/pr\/wp-json\/wp\/v2\/categories?post=13592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/pr\/wp-json\/wp\/v2\/tags?post=13592"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/pr\/wp-json\/wp\/v2\/post_folder?post=13592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}