{"id":1840,"date":"2025-06-02T01:43:34","date_gmt":"2025-06-02T05:43:34","guid":{"rendered":"https:\/\/wwwcp.umes.edu\/about\/?page_id=1840"},"modified":"2025-06-02T08:54:54","modified_gmt":"2025-06-02T12:54:54","slug":"merchandising-stationery-business-cards","status":"publish","type":"page","link":"https:\/\/wwwcp.umes.edu\/about\/merchandising-stationery-business-cards\/","title":{"rendered":"Merchandising, Stationery & Business Cards"},"content":{"rendered":"\n

Merchandising<\/h2>\n\n\n\n

University-branded merchandise helps promote school pride and enhance visibility on campus and in the community. All items – such as T-shirts, hats, tote bags, mugs, and pens – must follow brand standards, using approved logos, colors, and typography. Logos should be clear, properly scaled, and never altered or distorted.<\/p>\n\n\n\n

Merchandise should reflect the university\u2019s core visual identity, while considering context and audience. Co-branding with external partners or event-specific designs requires brand review.<\/p>\n\n\n\n

To maintain consistency and quality, all merchandise must be approved by the Strategic Communications & Marketing department. Vendors must use official artwork and consult these guidelines before production.<\/p>\n\n\n

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Stationery & Business Cards<\/h2>\n\n\n\n

Branded stationery, such as letterheads and business cards, must clearly and professionally reflect the University\u2019s visual identity. Only approved stationery and business cards should be used and proper margins\/spacing must be maintained.<\/p>\n\n\n\n

Nothing should be added to stationery and\/or business card headers, and colors should not be altered in any way.<\/p>\n\n\n\n

Templates are available for UMES faculty and staff; contact the University Strategic Communications & Marketing department to access templates.<\/p>\n\n\n\n

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Merchandising University-branded merchandise helps promote school pride and enhance visibility on campus and in the community. All items – such as T-shirts, hats, tote bags, mugs, and pens – must follow brand standards, using approved logos, colors, and typography. Logos should be clear, properly scaled, and never altered or distorted. Merchandise should reflect the university\u2019s…Read more Merchandising, Stationery & Business Cards<\/span><\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"folder":[],"class_list":["post-1840","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/pages\/1840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/comments?post=1840"}],"version-history":[{"count":0,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/pages\/1840\/revisions"}],"wp:attachment":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/media?parent=1840"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/folder?post=1840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}