{"id":1758,"date":"2025-06-02T00:56:33","date_gmt":"2025-06-02T04:56:33","guid":{"rendered":"https:\/\/wwwcp.umes.edu\/about\/?page_id=1758"},"modified":"2025-06-02T13:03:59","modified_gmt":"2025-06-02T17:03:59","slug":"primary-brandmark","status":"publish","type":"page","link":"https:\/\/wwwcp.umes.edu\/about\/primary-brandmark\/","title":{"rendered":"Primary Brandmark"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Primary Brandmark<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The University of Maryland Eastern Shore brandmark is the defining asset of the UMES brand. Infused with strength and forward movement, the UMES brandmark captures the school\u2019s strong spirit and sense of opportunity. The brandmark is the primary choice for all UMES branding and must be included on all University materials. All elements of the brandmark must remain intact and may not be modified, removed, or altered in any way. \u201cHBCU\u201d and \u201c1886\u201d must remain in the logo at all times.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"465\" src=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-9.png\" alt=\"\" class=\"wp-image-1759\" srcset=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-9.png 975w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-9-300x143.png 300w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-9-768x366.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure that our logo properly stands out, we surround it with plenty of clear space\u2014open area with no other text, images, or graphics in it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here you can see how much clear space should be used around the primary logo. To approximate the amount of clear space, visualize the \u201cU\u201d in University and leave at least that much room on all sides.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"520\" src=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-10.png\" alt=\"\" class=\"wp-image-1760\" srcset=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-10.png 975w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-10-300x160.png 300w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-10-768x410.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure legibility and visual impact, the logo must always appear at a consistent and appropriate size. The minimum size for print and digital applications should never be smaller than 1-3\/8\u201d or 413px wide. For larger formats or signage, scale the logo proportionally while maintaining clarity and brand presence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"513\" src=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-11.png\" alt=\"\" class=\"wp-image-1761\" srcset=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-11.png 766w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-11-300x201.png 300w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To keep our brand consistent and professional, please follow these key rules when using any UMES logo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"775\" src=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-12.png\" alt=\"\" class=\"wp-image-1762\" srcset=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-12.png 975w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-12-300x238.png 300w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-12-768x610.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">See the complete <strong><a href=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/9537-UMES-Brandguidelines.pdf\" data-type=\"attachment\" data-id=\"1748\">Brand Guidelines<\/a><\/strong> for additional information on using UMES logos.<\/p>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMESLogos.zip\" class=\"wp-block-file__button wp-element-button\" download>Download all logos<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primary Logo (4 versions)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_RGB.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_RGB.png\" alt=\"\" class=\"wp-image-1768\" srcset=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_RGB.png 1000w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_RGB-300x150.png 300w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_RGB-768x384.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_RGB.png\" class=\"wp-block-file__button wp-element-button\" download>Download<\/a><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Black.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Black.png\" alt=\"\" class=\"wp-image-1765\" srcset=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Black.png 1000w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Black-300x150.png 300w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Black-768x384.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Black.png\" class=\"wp-block-file__button wp-element-button\" download>Download<\/a><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Greyscale.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Greyscale.png\" alt=\"\" class=\"wp-image-1766\" srcset=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Greyscale.png 1000w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Greyscale-300x150.png 300w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Greyscale-768x384.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Greyscale.png\" class=\"wp-block-file__button wp-element-button\" download>Download<\/a><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Greyscale-KO.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Greyscale-KO.png\" alt=\"\" class=\"wp-image-1767\" srcset=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Greyscale-KO.png 1000w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Greyscale-KO-300x150.png 300w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Greyscale-KO-768x384.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/UMES_Logo_Greyscale-KO.png\" class=\"wp-block-file__button wp-element-button\" download>Download<\/a><\/div>\n\n\n\n<script>\njQuery(document).ready(function(){\n    jQuery('a').each(function(){\n       this.href = this.href.replace('https:\/\/b1984854.smushcdn.com\/1984854', '');\n    });\njQuery( \".entry-content .wp-block-image a\").attr( \"download\", \"\" );\n});\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Primary Brandmark The University of Maryland Eastern Shore brandmark is the defining asset of the UMES brand. Infused with strength and forward movement, the UMES brandmark captures the school\u2019s strong spirit and sense of opportunity. The brandmark is the primary choice for all UMES branding and must be included on all University materials. All elements&#8230;<span class=\"cpschool-read-more-link-holder\"><a class=\"btn btn-basic cpschool-read-more-link\" href=\"https:\/\/wwwcp.umes.edu\/about\/primary-brandmark\/\">Read more <span class=\"sr-only\">Primary Brandmark<\/span><\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"folder":[],"class_list":["post-1758","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/pages\/1758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/comments?post=1758"}],"version-history":[{"count":0,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/pages\/1758\/revisions"}],"wp:attachment":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/media?parent=1758"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/folder?post=1758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}