{"id":1751,"date":"2025-06-02T00:50:17","date_gmt":"2025-06-02T04:50:17","guid":{"rendered":"https:\/\/wwwcp.umes.edu\/about\/?page_id=1751"},"modified":"2025-06-02T08:53:19","modified_gmt":"2025-06-02T12:53:19","slug":"brand-colors","status":"publish","type":"page","link":"https:\/\/wwwcp.umes.edu\/about\/brand-colors\/","title":{"rendered":"Brand Colors"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Brand Colors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maroon, grey, white and black are the university\u2019s primary colors. These colors should always be dominant in designs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"855\" src=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-6.png\" alt=\"\" class=\"wp-image-1752\" srcset=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-6.png 975w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-6-300x263.png 300w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-6-768x673.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Secondary colors complement the primary palette and bring warmth to the brand. Secondary colors <strong>support<\/strong> the primary colors and should not be prominent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"821\" src=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-7.png\" alt=\"\" class=\"wp-image-1753\" srcset=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-7.png 975w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-7-300x253.png 300w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-7-768x647.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Color Hierarchy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are two main sets of color combinations that should be used. Combination 1 uses maroon as the primary color, grey as the secondary color, and an accent color to create extra warmth. Combination 2 uses white as the primary color, maroon as the secondary color, and an accent color to create extra warmth<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"695\" src=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-8.png\" alt=\"\" class=\"wp-image-1754\" srcset=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-8.png 975w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-8-300x214.png 300w, https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/image-8-768x547.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">See the complete <strong><a href=\"https:\/\/wwwcp.umes.edu\/about\/wp-content\/uploads\/sites\/24\/2025\/06\/9537-UMES-Brandguidelines.pdf\" data-type=\"attachment\" data-id=\"1748\">Brand Guidelines<\/a><\/strong> for additional information on using UMES brand colors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Colors Maroon, grey, white and black are the university\u2019s primary colors. These colors should always be dominant in designs. Secondary colors complement the primary palette and bring warmth to the brand. Secondary colors support the primary colors and should not be prominent. Color Hierarchy There are two main sets of color combinations that should&#8230;<span class=\"cpschool-read-more-link-holder\"><a class=\"btn btn-basic cpschool-read-more-link\" href=\"https:\/\/wwwcp.umes.edu\/about\/brand-colors\/\">Read more <span class=\"sr-only\">Brand Colors<\/span><\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"folder":[],"class_list":["post-1751","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/pages\/1751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/comments?post=1751"}],"version-history":[{"count":0,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/pages\/1751\/revisions"}],"wp:attachment":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/media?parent=1751"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/folder?post=1751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}