{"id":1367,"date":"2021-04-14T00:22:02","date_gmt":"2021-04-14T00:22:02","guid":{"rendered":"https:\/\/wwwcp.umes.edu\/about\/?page_id=1367"},"modified":"2025-06-02T13:11:48","modified_gmt":"2025-06-02T17:11:48","slug":"brand-guidelines","status":"publish","type":"page","link":"https:\/\/wwwcp.umes.edu\/about\/brand-guidelines\/","title":{"rendered":"Brand Guidelines"},"content":{"rendered":"\n
\"\"<\/figure>
\n

Brand Guidelines<\/h2>\n\n\n\n

A brand is more than just a logo or a word mark: the brand reflects the institution\u2019s reputation and values. At the University of Maryland Eastern Shore (UMES), the foundation of our brand is a consistent voice that is warm, confident, and clear. We have big hearts, a strong purpose, and deep roots. We provide an exceptional education.<\/p>\n\n\n\n

Brand guidelines are available to ensure a unified voice throughout all UMES communications. Brand standards uphold and enhance the institution\u2019s reputation and should be followed by all stakeholders, including current and prospective students, faculty, staff, alumni, parents and community members. Questions about brand usage and guidelines may be directed to chelton@umes.edu<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n

\n
\n\t\t\t\t
\n\t\t\t\t\t<\/svg><\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n

Fonts<\/a><\/p>\n<\/div>\n\n\n\n

\n\t\t\t\t
\n\t\t\t\t\t<\/g><\/svg><\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n

Color Palette<\/a><\/p>\n<\/div>\n\n\n\n

\n\t\t\t\t
\n\t\t\t\t\t<\/svg>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n

Primary Logo<\/a><\/p>\n<\/div>\n\n\n\n

\n\t\t\t\t
\n\t\t\t\t\t<\/svg><\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n

Secondary Logos<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n\t\t\t\t
\n\t\t\t\t\t<\/svg><\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n

School & Department Logos<\/a><\/p>\n<\/div>\n\n\n\n

\n\t\t\t\t
\n\t\t\t\t\t<\/svg><\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n

Merchandising, Stationery & Business Cards<\/a><\/p>\n<\/div>\n\n\n\n

\n\t\t\t\t
\n\t\t\t\t\t<\/svg><\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n

Advertising & Specialty Usages<\/a><\/p>\n<\/div>\n\n\n\n

\n\t\t\t\t
\n\t\t\t\t\t<\/g><\/svg><\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n

Complete Brand Guidelines<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Brand Identity Guidelines for University of MD Eastern Shore effective July 1, 2022…Read more Brand Guidelines<\/span><\/a><\/span><\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"folder":[10],"class_list":["post-1367","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/pages\/1367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/comments?post=1367"}],"version-history":[{"count":0,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/pages\/1367\/revisions"}],"wp:attachment":[{"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/media?parent=1367"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/wwwcp.umes.edu\/about\/wp-json\/wp\/v2\/folder?post=1367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}